Aim for the Stars, Shoot for the Moon
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After the first release of album artwork, created by Virgil Abloh, there was backlash from the community. "There was no thought or effort made", is what was said, the images used were stock images and could be found on the first page of Google searches.
Pop smoke deserved a design that would inspire hope and stand out as he did. A self-initiated project designed by Jaroslav Valdes.
Poster
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OOH Print to be used for Marketing and Advertising. An edition of small prints and certificates of authenticity to be sold individually or as part of a package with the purchase of the Pop Smoke album.
Spotify
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Visualizing the album cover for Spotify.
Background
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Pop Smoke is known to have said, he often felt like a rose and thorns growing from the concrete of his hood. Inspired by the album name and insight, I wanted to capture the feeling, that a rose from the hood had actually made it to the Moon.
