Case Study
Brewing Identity
As a designer, you are every brands unofficial consultant. During a recent visit to this brewery, I noticed the logo. Felt that it needed room to breathe. Asking questions like, "how quickly does that logo stand out if placed in any fridge?".
Taking cues from the current brand and using my unparalleled knowledge of semiotics while instilling art history, into a new logo. A brand identity strong enough to hold its own against a dominating market of microbrewers and also engage the customer quicker during point of sale.
